Online Master of Communication Management
n a world that’s increasingly connected, organizations with an
informed, modern approach to message strategy are among the most
successful. The ability of companies to communicate with their stakeholders
24/7 presents a new set of opportunities and challenges, and having
advanced, quantifiable communication skills is advantageous in today’s business
If you’re looking to broaden your skill set and increase your value as a
professional, the online Master of Communication Management degree at
the USC Annenberg School of Communication and Journalism can show
you how to blend artful communication with new tools and
methodologies so you can stand out in your field.
Merging the Art and Science of
Now that most of our day-to-day communication
takes place in the digital realm, messages can spread
rapidly worldwide in moments. In the online Master
of Communication Management (MCM), you’ll
examine case studies of well-executed communication
tactics, and learn the psychology behind how audiences
are impacted and influenced.
Quantifying goals and outcomes is essential in
supporting communication strategy, yet it remains
an obstacle for many communications professionals.
The online MCM can teach you how to measure and
interpret data to present the results of your efforts to
the internal and external audiences that matter most.
Advanced Education at Pace with the
Evolving La ndscape
The online Master of Communication
Management was developed to address the
constantly changing nature of the
communication world and the new
toolkit required of professionals in
order to stay connected to it.
This program blends creativity,
technology, conflict managment,
and interconnectivity to respond
to the business needs unique to
your world as a communicator.
PROGR AM OB JECTIVES
In the online Master of Communication
Management program, you’ll explore the issues
and concepts central to business communication
in today’s media-driven marketplace.
Learn how to develop and implement
cohesive corporate communication strategies
that are adaptable to organizational changes
Learn how to use research and metrics to
support your initiatives and measure results
Develop an understanding of the social and
psychological effects of today’s media
Integrate new tools and technologies into
Become familiarized with social media and
mobile communication tools as you interact
with classmates and instructors
For more information on the University of Southern California’s Online Master of Communication
Management program or to get started in the enrollment process call 877-960-2043.
Managing Comm unication
Production and distribution of information within
large organizations; information networks,
organization structure, control and decision-making
functions. Resources necessary for effective
organizational communication systems.
Uses of Comm unication Researc h
Applications of both data and interpretation in
communication management. Topics include: audience
ratings, surveys, experimental tests of programs and
campaigns, formative evaluation, secondary data sources.
Strategic Corporate Comm unication
Roles, responsibilities and requirements of
communication functions within corporations;
design and implementation of communication plans;
strategic message production for internal and
Integrated Marketing Comm unication
Communication strategies for product marketing and
advertising; communication’s role in developing domestic
and international marketplaces; practical applications of
Comm unication in Work Settings
How work settings determine communication:
basic structures of communication, influence of
technology, social contexts, and physical space.
Applications to management.
Global Marketing Comm unication
Principles of marketing in a global perspective, focusing
on the decisions regarding the communications mix.
Analysis of communication strategies within the
global-local dilemma. A specific emphasis on global media
and entertainment landscape through a survey of the most
relevant media markets.
Comm unicating Strategy and Change
Examination of role of communication in developing
and implementing business strategy; critical
assessment and practice with models, tools, and
techniques for communicating change.
Fundamental principles of audience research; critique of
existing methodologies; implications for global audiences
and mass media markets.
Comm unication, Attitudes, Values and
Theory and research on value and attitude formation
and change; consequences for communication and
Comm unication Researc h Pr acticum
Students design and produce an original project
appropriate for their emphasis area within the Master
of Communication degree; oral defense of project.
Fully Integrated, Fully Connected
The online Master of Communication Management consists
of eight courses, for a total of 32 credit hours, including a
capstone practicum course divided into two 2-unit segments.
The program’s coursework progresses in a logical order
that mirrors real-life business situations – blending theory,
research, and application throughout your virtual classroom
experience. Designed for working professionals, this program
can enhance your current role by taking concepts explored in
class and relating them to real-world business settings. You’ll
become equipped with the skills to decipher, design, and
distribute communication measurement models that speak
the language your primary audience understands – whether
it’s managers, executives, stakeholders, or customers.
USC and the online Master of
Communication Management program are
both regionally accredited by WASC – the
Western Association of Schools and Colleges.
533 Airport Boulevard, Suite 200
Burlingame, CA 94010-2009
USC is ranked 24th in the
“best national universities”
category in the 2013 Best
Colleges edition of U.S.
News & World Report.
The University of Southern California is
one of the world’s leading private research
universities. With a strong tradition of
integrating liberal and professional education,
USC fosters a vibrant culture of public service
and encourages students to cross academic as
well as geographic boundaries in their pursuit
About the USC
USC Annenberg has worldwide recognition
as a leader among communication schools.
The faculty has deep academic expertise and
extensive professional experience, uniting
communication research and theory with their
day-to-day implementation in organizations
around the world.
For more information contact an Enrollment Advisor at 877-960-2043 or visit our website at